Ben Chon

I recently added a 30-minute hourglass to my desk, which I use to help me focus. Whenever I get distracted for too long, I turn it upside down and promise that I will do nothing but my work until the 30 minutes are up. A lot of times, I forget about it and focus for a lot longer. It’s also helped me realize that building focus is like building muscle and requires active repetition.

Creativity to me often means connecting two different things together. I like to draw inspiration from all sources like nature, movies, and whatever the TikTok algorithm feeds me to see how I can adjust my content and make it even better.

I always have 3-5 projects going on and manage many people, so while there is no typical day, my ideal day would look like this. Wake up at 9am and make two eggs with cheese and greek yogurt with granola and chia seeds. 930am to 12pm work on my hardest, most energy-consuming tasks. 12pm eat a high-protein, low-carb lunch (otherwise I get sleepy) like salmon with spinach. 1230pm to 6pm work on writing new scripts for videos, filming, or build out the products I’m working on. 6pm to 7:30pm either work out or play tennis. 730pm to 830pm eat dinner. Afterwards to midnight do “lighter” tasks like answering emails. With all this said, I honestly normally wake up around 10-11am and sleep around 1-3am hah.

Interestingly (at least to me), my most viewed video was published in the first 6 months of when I started my channel in January 2021. Since then, I’ve seen pretty steady growth and over the years, I no longer chase super viral videos but instead try to gain consistent views for each video. And so, I’d say the biggest challenge is not getting burnt out. A lot of times, creators (and business owners) will say, “I left my 9 to 5 just to work 24/7.” There’s always more you can be doing for your business, always more videos you can make, and etc. Maintaining as much joy as you can throughout the whole process especially during the parts you don’t enjoy (which for me is filming) is a constant, daily challenge. At the same time, I’ve wanted to be an entrepreneur ever since I was 10, and so seeing rareliquid grow has been the most rewarding job I could have ever imagined. I love working on my own business and view it as my dream job and so I’m extremely grateful for everything rareliquid has given me.