Jet is a product designer with over 17 years of experience helping startups and established brands grow through thoughtful, high-impact design.
He is the founder of Pop Site, a website builder that is currently used by 6,000+ people & businesses in 50+ countries.
His work focuses on usability, human psychology, and systems-level thinking, helping products feel simple, clear, and easy to adopt. Since 2009, he has helped shape digital experiences used by millions.
Along the way, his work has contributed to companies involved in over $2B in acquisitions and has been trusted by teams looking to solve complex usability challenges and improve how their products connect with humans, and now AI agents.
Twitter (X) → x.com/JetFromPopSite
What items are in your minimalist workspace?
4x Oasis Ambients (Lighting)
What is the most recent item that you've added to your workspace?
I recently added Oasis lights, heyoasis.com. They really changed the space and added depth to the space. Feels warmer and more inviting. Highly recommend.
What is one change you'd like to make to your current workspace?
I'm currently working with a contractor to replace the back wall with glass, they will be tearing down the wall behind the desk and replacing with floor to cieling sheets of glass which will open the space.
Walk us through your morning routine—what’s the first thing you do at your desk?
I'm usally up around 6:30-7AM, I'm a big coffee drinker. I'm usually 2-3 cups in before 9AM when I start my work day.
What’s one productivity trick that actually works for you?
Believe or not I've been working on slowing down, focusing on making fewer but more impactful decisions daily. This has helped quite a bit across many areas of my life.
What’s the most underrated app or tool you use every day?
iPhone mirroring. Having my phone on my computer screen has been game changing. I tend to get lost in my phone, probably like most of us. Being able to send a text or check X without moving all of my focus off my set up has been great.
