Gannon Breslin is a growth marketer, media strategist, and serial entrepreneur based in Newport Beach, CA. His work sits at the intersection of viral content, distribution, and monetization.
During his career of driving commercial ships, his interest in tech and finance led him to advising fintech apps on social strategy along with building several media businesses while at sea. Now permanently on land, he's the co-founder of Snowball, a content creation tool for agencies and growth marketers to create viral short form content. He's also the Head of Media for Litquidity.co, a finance media brand that engages 3 million followers across all socials and 300,000 readers daily.
When he isn't surfing, working on his startup, or creating content, he also spends his time as an officer in the Navy reserves.
Twitter (X) → x.com/gannonbreslin
TikTok → tiktok.com/@gannonbreslin
Instagram → instagram.com/gannonbreslin
Newsletter/All links → gannonbreslin.com
What items and gear are in your workspace?
Office Chair: Herman Miller Aeron
Standing Desk: Autonomous Desk 2
Laptop Mouse: Logitech MX Ergo S
Work Laptop: 18 GB MacBook Pro
PC Speakers: Audioengine A2+
PC Monitor: 34” LG Ultrawide Curved QHD
PC Keyboard: Keychron K3 Max SE QMK
PC Mouse: G502 Hero
PC GPU: NVIDIA GeForce RTX 4060
Office Lights: Phillips Hue Light Bar
Content Mic: Shure MV7-k
Content Light: UBeesize 12'' LED Ring Light
Content Light: Litra Beam LED Streaming Light
Work Headphones: Bose 700
Office Decor Prints & Local Artist: Terry Urban Prints
What software do you find yourself using on a daily basis?
Notion - business organization
Wispr Flow - talk to type
Claude - everything
Fireflies.ai - call recording and AI notetaking
Affinity - graphic design tool / Photoshop
Snowball - short form content creation
Slack - team comms
Capcut - video content editing
What is the most recent item that you've added to your workspace?
The most recent item I've added is my Logitech MX Ergo S Mouse after I started to have some thumb overuse issues. I personally never thought I'd be a fan of a ball mouse but once you get hooked there's no going back - also my hand has never felt better!
What is one change you'd like to make to your current workspace?
I'd really like to replace my lighting setup since my room doesn't have much natural light. Although the light ring phone mount is clutch for making tiktoks/reels, the light ring itself gives off too agressive of an office light look. If anyone has any suggestions of lights that give off a better natural light let me know!
Walk us through your morning routine—what’s the first thing you do at your desk?
I generally wake up at around 5:30 AM, head to the gym, grab an iced coffee on the way out, and get back to my office by 7 AM. Recently I've made a protein smoothie for breakfast and the first thing I do at my desk is turn on a morning mix - usually Chris Luno or Lane 8 (I seriously can't work without music).
I then start the day by checking WSJ, Financial Times, running my Claude automation to check emails, and giving my X timeline a quick scroll. 7 - 2 PM I'm busy creating content for Litquidity and other clients. 2-4 pm I'm usually on calls. 4-6 pm I'm filming content for Snowball. After 6 pm I'm usually prepping for the next day or working on miscellaneous tasks for my startup.
What’s one productivity trick that actually works for you?
As basic as this sounds, I have a sticky note style daily planner that every morning I make checkboxes of exactly what I want to accomplish for the day. It keeps me on track and feels good to cross out things on my list and pushes me to the next task. Also a mid-day 30 minute walk on the Newport Beach boardwalk is the best medicine when the sun is out.
What’s the most underrated app or tool you use every day?
A super underrated app is Screen Studio, it's replaced loom for me and is super helpful when making demo tutorials and videos about my app. By far the cleanest demo/editing app in the game. Close second is Wispr Flow which I'm sure everyone knows by now.
