Sarah Hollingsworth is the Founder & CEO of Poppylist. After returning to work from maternity leave, Sarah decided to leave her full-time career at Rackspace to pursue an idea she had while pregnant. That idea? Poppylist. Poppylist is an automated web application that simplifies the way expecting parents build their baby registries.



What tools are most important for your work as a startup founder?
13” MacBook Air
Canva
Typeform
Active Campaign
Airtable
Le Pen’s and post-its
What other items are included in your workspace?
Flip charts
XL post-it notes
Air purifying plants
Natural light
Salt lamp
Vintage reupholstered chair
Cuvee coffee with a splash of oat milk & Ladybird butter bomb
Photo of my daughter - the inspiration behind Poppylist
Note from my father
Books when I need a mental break. Right now I’m reading Becoming. "Your story is what you have, what you will always have. It is something to own.” ― Michelle Obama, Becoming
Please let Sarah know what you think about her workspace: twitter.com/sarahnholli 🎈




